In Procubitos Europe we are aware of our responsibility as a company and as part of society. Our goal is to achieve operational excellence in business management, while actively contributing to social, economic and environmental improvement wherever we operate.

In Procubitos Europe we take our environmental responsibility very seriously and apply a global environmental protection policy, based on reducing the environmental burden resulting from industrial activities, in accordance with ISO 14001, through energy saving programs, reduction of waste and recycling.
Since the beginning of our activity we have set ourselves the goal of achieving the maximum possible savings in water consumption, and we have succeeded in launching a very innovative system which manages to recover the wastewater from the manufacture of ice cubes and reuse it to cool the machinery. Additionally, our purification treatment uses ozone, which gives the ice better quality and total hygiene and is the best alternative when taking into account the environment.

A number of benefits for society derive intrinsically from sport, which is why we support the sporting activities of different teams and clubs. We also collaborate actively with social aid institutions, such as Hogar Betania, a non-profit association dedicated to taking in homeless people, or the Manolo Maestre Dávila Foundation, which works actively and directly with those who are most disadvantaged.

We also collaborate with the Association for the fight against leukaemia and blood diseases (Alcles), through Hurtaplas, an honorary partner of the Association.